Amy Thompson
When you see "natural" on a dog treat label, you probably feel like you’re making a healthy choice for your pet.
But that’s not always the case.
Many "natural" dog treats contain ingredients that are far from wholesome ... tricking well-meaning pet owners into believing they’re buying the best for their dogs.
While you may think you’re picking a healthy option, most "natural" treats hide behind vague definitions and contain unhealthy additives. Let’s dive into how to spot the misleading marketing tactics and what truly natural treats look like.
"Natural Ingredients" ... Or Just Marketing?
Just like with human food, "natural" has become a powerful buzzword in the pet industry. Manufacturers know that pet owners are looking for healthier, less processed treats and are willing to pay extra for them.
But instead of improving quality, many companies slap "natural" on the label while keeping the same low-quality ingredients, playing into the consumer desire for health-conscious choices without actually delivering on the promise.
Technically, the term "natural" on pet food labels is regulated by the Association of American Feed Control Officials (AAFCO), but their definition leaves plenty of room for interpretation. According to AAFCO, natural ingredients can still go through processes like heat treatment, purification, and extraction, and contain synthetic additives in certain cases.
The loose definition means many treats can still include unhealthy components while marketing themselves as natural.
Ingredients To Avoid In "Natural" Dog Treats
So how can you find treats that are actually healthy for your dog?
Believe it or not ... it starts with knowing what to avoid. The ingredients below are all examples of unhealthy components that are still technically allowed to be included in natural dog treats, despite the negative impact they could have on your pup's health.
If you see these ingredients in a "natural" product, think twice before buying, because the natural claim is probably pure marketing. Real, healthy dog treats and dog food won't contain ingredients like these.
Meals (Rendered Products)
Rendered meals, such as "chicken meal" or "meat meal," may sound protein-packed, but the rendering process destroys much of the nutritional value.
After being cooked at extremely high temperatures, what’s left is a product that your dog can barely digest, making it a poor-quality protein source.
Unidentified Meat Or Animal Products
Labels that list "meat meal" or "animal fat" without specifying the source should also raise red flags.
These ingredients can come from questionable sources like diseased animals, spoiled meats, or even slaughterhouse waste—definitely not the quality you want for your dog.
Corn, Wheat, And Grains
These common fillers are used to bulk up dog treats cheaply, but they can lead to serious health issues for your dog.
Not only do these contribute to dysbiosis, an imbalance in gut bacteria, but they also carry mycotoxins—dangerous, cancer-causing toxins that can accumulate in your dog’s system over time.
Corn Syrup
Added to make treats more appealing, corn syrup is nothing but trouble for your dog’s health.
Corn syrup contributes to obesity and diabetes, two major concerns for dogs, especially when consumed regularly in what are supposed to be healthy treats.
Soy
While soy might sound like a healthy, plant-based protein, it’s often loaded with harmful pesticides like glyphosate.
Additionally, soy can disrupt hormones, lead to thyroid issues, and is one of the most common allergens in dogs.
The Benefits Of Single-Ingredient Dog Treats
In addition to avoiding the ingredients above, a great rule of thumb to find healthy dog treats and chews is to stick with products that have just a single ingredient.
Unlike treats with long, confusing ingredient lists, these have just one—so you know exactly what your dog is eating. Whether it’s freeze-dried liver, a piece of sweet potato, or a single protein source, there’s no hidden junk or sneaky additives.
Here are the benefits of opting for these simple treats that dogs love.
Simplicity And Peace Of Mind
These kinds of all natural dog treats are straightforward and easy to trust because you don’t have to worry about your pup accidentally eating something harmful like artificial colors or preservatives.
Since there’s only one ingredient, you’re also cutting down the chances of your pets reacting badly to something, especially if she has food sensitivities or allergies.
Treats packed with fillers or hidden chemicals can cause upset stomachs or skin issues, but single-ingredient treats keep it simple, giving you peace of mind. Your dog gets to enjoy a healthy, tasty snack, and you know exactly what she's putting in her body—no guessing games involved!
No Fillers Or Additives
One of the biggest perks of single-ingredient treats is that they’re free of all those unnecessary fillers and synthetic additives you often find in other dog treats.
Corn syrup, soy, and artificial flavors may make some treats taste better, but they can lead to weight gain, digestive problems, and long-term health issues for pups and puppies alike. Single-ingredient treats don’t need any of that—they’re made from real, whole foods that provide natural flavor and nutrition.
If your dog has a sensitive stomach or you’re trying to avoid over-processed junk, these treats are a great choice. For example, freeze-dried liver gives your dog a real, whole food snack without any extra junk like sugar or flavor enhancers.
With no hidden chemicals, you don’t have to worry about surprise reactions, and your dog gets all the goodness they need from a simple, clean source. It’s a win-win for both of you.
Nutrient-Dense
What’s cool about single-ingredient treats is that they’re packed with natural nutrients, making them much more than just a snack.
Take freeze-dried liver, again, for example—it’s loaded with vitamins and minerals like vitamin A, iron, and omega-3 fatty acids, all of which are great for your dog’s immune system and skin. These treats aren’t just about rewarding your dog; they actually give her a real nutritional boost that’s easy for their body to absorb.
Another example is sweet potato treats, which are full of fiber and beta-carotene, supporting digestion and overall health.
How To Choose Healthy Dog Treats
Bottom line? When you’re shopping for dog treats, less is definitely more. The fewer ingredients, the better. Ideally, you want to look for treats where you recognize and can pronounce everything on the label.
A treat with just one or two ingredients is ideal, especially if it’s something like real meat or a whole vegetable. Single-ingredient treats are the gold standard because there’s no need for any artificial junk like preservatives, colors, or flavor enhancers.
Long ingredient lists can hide all kinds of unhealthy stuff, like artificial sweeteners or cheap fillers, which can mess with your dog’s health over time. By sticking to treats with short, clean ingredient lists, you’re avoiding all those hidden chemicals that can cause allergies or digestive issues.
Speaking of which, it’s a good idea to avoid treats with chemical preservatives like BHA or BHT, which can be linked to long-term health problems. Instead, look for treats preserved naturally with ingredients like vitamin E or rosemary extract.
Finally, be mindful of where the treats are made. Countries with high food safety standards, like the USA or Canada, are your best bet.
FAQ
What is the best natural treat for a dog? The best natural treat for a dog is a single-ingredient option. Examples include freeze-dried liver or jerky treats, which provide nutritious benefits without harmful additives. These treats are not only healthy but will make your dog feel good and energized.
What treats do vets recommend for dogs? Vets often recommend healthy, single-ingredient treats are easy to eat, ensuring dogs get the nutrients they need. The best dog treats are made from high-quality, fresh ingredients.
What is safe in homemade dog treats? When making homemade dog treats, it's safe to use fresh, simple ingredients. This ensures they're nutritious and free from harmful additives. Avoid processed fillers and stick to whole foods at a regular price for the best results.
What are holistic dog treats? Holistic dog treats focus on using high-quality, natural ingredients that promote overall well-being. These treats come in a variety of options, from soft snacks to jerky treats, all designed to support the best dog health at a regular price.
Related Articles
